Empoorio Inc. Branding Guidelines

Last Updated: August 22, 2025

This page provides guidelines for using Empoorio Inc.'s brand assets, including our logo, colors, and typography. Consistent use of our brand elements helps maintain our identity and ensures clear communication across all platforms.

1. Logo Usage

Our logo is the primary visual representation of Empoorio Inc. Please adhere to the following guidelines:

• Clear Space: Always maintain a minimum clear space around the logo.
• Minimum Size: Do not reproduce the logo at a size smaller than specified in our brand kit.
• Color Variations: Use only approved color variations of the logo.
• Misuse: Do not alter, distort, or recreate the logo in any way. Do not place the logo on busy backgrounds that compromise its visibility.

Download our official logo assets from our Brand Kit.

2. Color Palette

Our brand colors are essential for maintaining a consistent visual identity. Please use the specified HEX or RGB values for digital and print applications.

• Primary Color: #A0ECFD (Accent Blue)
• Secondary Color: #FF8C00 (Highlight Orange)
• Neutral Colors: #1A1A1A (Dark Grey), #FFFFFF (White)

3. Typography

Consistent typography reinforces our brand identity. Please use our primary and secondary fonts as specified:

• Headings: Supermolot (or a suitable sans-serif alternative if Supermolot is unavailable)
• Body Text: JetBrains Mono (or a suitable monospace alternative)

4. Tone of Voice

Our communication should be innovative, transparent, empowering, and professional. Avoid overly technical jargon unless addressing a highly specialized audience.

5. Contact Us

For any questions regarding our branding guidelines or to request specific assets, please contact our marketing team at info@empoorio.org.